Now, don’t get me wrong, I’m not saying that the key to success on Twitter is to go out there and say whatever you want, whenever you want. There definitely is a line where being clever or sassy can turn into insensitive and rude. And with Twitter’s fast pace, the line can easily become a blur. The Golden Knights ran into some trouble in mid-October when they posted a series of tweets that listed the Boston Bruin’s starting line-up with women’s names from a sexist joke in the movie Ted instead of the real player’s names. The Twitterverse called the Golden Knights out on it, which led to the team releasing a statement of apology and, of course, the offensive tweets were deleted.
We know that Social Media management and platforms like Twitter can seem overwhelming, but you don’t have to do it alone! At Grey Street Media, we have lots of experience managing Social Media for our clients. Check out what we offer and get in touch. We would be happy to chat with you about your marketing needs and how we can help!