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Most B2B companies in Alberta are doing something to market themselves. But doing something doesn’t mean doing the right things. We see it all the time. Strong businesses with great service and long-standing relationships, stuck with outdated websites, half-finished campaigns, and messaging that doesn’t speak to the real problems their buyers are trying to solve.

Why this matters If your business has grown past the start-up phase but you’re still winging it with your marketing, you’re leaving money on the table. Growth without strategy creates chaos, confusion, and wasted budgets. Your team might be busy, your social media might be active, and you may even be running ads, but if

The oil and gas industry is built on relationships. But relationships alone aren’t enough anymore. Nowadays, buyers are younger, processes are more digital, and the first impression you make often happens online. A handshake still matters, but it usually comes after someone’s already checked out your website, looked you up on LinkedIn, or searched for

Marketing might not be the first thing that comes to mind in the industrial world, but it should be up there. In Alberta, where competition is tight and the work is real, the companies landing the contracts aren’t just doing good work. They’re making sure people know about it. When you show up clearly and

If your internal marketing person looks overwhelmed, it’s probably because they are. Most mid-sized businesses get to a point where the work outgrows the team. What started as a one-person marketing role has turned into a job that needs four people. But budgets are tight, hiring is slow, and your team is already maxed out.

Your website might look beautiful. It might even win awards. But if no one’s clicking the button, booking the call, or filling out the form, then something’s off. A good website doesn’t just exist. It works. Here’s how to find out if your website is quietly leaking leads (and how to plug the holes). 1.

You know you need marketing help. You’ve been running on word-of-mouth and luck for years, and it’s time to grow. But now comes the million-dollar question: should you hire a full-time marketing coordinator or bring in an agency? Let’s break it down. When a Marketing Coordinator Makes Sense Hiring in-house gives you someone who’s fully

Let’s be honest: marketing can feel like a second full-time job. You’re already managing staff, juggling finances, and trying to remember what day it is. And now someone’s asking if you’ve posted on Instagram this week? Pass. That’s why we created this five-minute marketing check-up. No jargon. No fluff. Just a quick way to get

Digital advertising can be overwhelming. With Meta Ads (Facebook/Instagram) and Google Ads leading the charge, it’s hard to know where to invest your budget. The truth? Both platforms are incredibly effective, but their success depends on how you use them and how they fit into your broader marketing plan. Why Use Meta Ads? Meta Ads

Google reviews aren’t just a digital pat on the back—they’re one of the most influential tools for building trust and visibility online. Whether you’re a small business or a growing brand, reviews can make a big impact on how potential customers perceive your business. Here’s why you need to pay attention: top-ranking businesses on Google