Blogging can be an important facet of any content marketing campaign. From providing value, to attracting new customers, to helping your website show up better online, there are several ways that writing a blog can help your small business.

As you begin planning your blog strategy, you should keep a few things in mind along the way. There are right and wrong ways to blog, so let’s go over what those are and discuss how to get started.

Starting a blog for your small business can provide several benefits for your online marketing, SEO, and customer experience.

Blogging can improve search engine visibility

Blogging is a great way to enhance your search engine visibility, or in other words, SEO for your small business. Google and other search engines place a high value on fresh, new content on websites and social media.

Posting regular content shows Google that your website isn’t stagnant and that you are trying to provide constant value to your (and by extension Google’s) users.

A quality blog positions you as an expert in your field

When you write blog articles on your website, they help set you apart as an expert in your field. Your blog articles should be relevant to your industry and help others to learn more about it.

A good blog will provide value for your readers and current customers

Along with making you the expert, a blog helps to provide additional value to your customers–like how to use your products or additional information about your services.

A blog can increase traffic to your website and social profiles

As you post your blog articles and share them on your social profiles, they provide more opportunities for you to increase traffic to your website and social channels. This can also help your search engine visibility as more people find and view your blogs.

Interested in learning more about making your website a POWERHOUSE for driving leads and traffic? Send us an email an info@greystreetmedia.ca to learn more. We’re happy to chat!

 

Source