Let’s cut to the chase—if your brand isn’t leveraging video marketing yet, you’re leaving money (and attention) on the table. With video content projected to dominate over 80% of all internet traffic in 2025, it’s no longer a “nice-to-have”—it’s a must. And no, we’re not just talking about polished commercials or cringe-worthy corporate montages. Today’s audience craves real, raw, and relatable video experiences.
Here’s the tea: consumers would much rather watch a 30-second clip than read a block of text. It’s faster, more engaging, and, let’s be honest, more entertaining. Platforms like TikTok, Instagram Reels, and YouTube Shorts are where it’s at. Whether it’s a snappy how-to video or a brand story that pulls at the heartstrings, the message is clear: video rules the digital landscape.
The Magic of Video: It’s Everywhere and It Works
Numbers don’t lie.
- 93% of marketers say video has boosted brand awareness.
- Including video on a landing page can skyrocket conversions by up to 80%.
- Social videos generate 1200% more shares than text and images combined.
But don’t just take our word for it—Dunkin’ Donuts, Sephora, and even your favorite influencer are crushing it with video, proving that this format is both versatile and effective. And if you think video marketing is just for big brands, think again. Whether you’re a mom-and-pop shop or a startup looking to disrupt the market, video is the ultimate equalizer.
What Kind of Video Should You Make?
Not all videos are created equal. Here’s a cheat sheet to help you choose the right format:
- Short-Form Videos: Perfect for TikTok and Instagram Reels, these are quick, digestible, and highly shareable. Think: 15-60 seconds of pure gold.
- Live Streams: Want to build trust? Go live. It’s authentic, raw, and gets people to engage in real-time.
- How-To and Tutorials: Show off your expertise and provide value. Bonus points if you make it fun.
- Story-Driven Content: Let your brand personality shine through storytelling. People love brands with a heartbeat.
Don’t Sleep on Vertical Video
Here’s a pro tip: vertical video isn’t just a trend—it’s the future. With over 70% of YouTube watch time coming from mobile devices and Instagram Stories boasting 500 million daily users, vertical is where the action is. It’s more engaging, gets higher completion rates, and makes your brand look modern and innovative.
Ready to Make It Happen?
We know video marketing can feel overwhelming, but that’s where we come in. Whether you’re dreaming up a TikTok series, planning a YouTube ad campaign, or just need help getting started, we’ve got your back.
📩 Call or text us at 780-930-5469 to book a free discovery session. Let’s map out your video marketing game plan and turn your brand into a content powerhouse. Don’t wait—your audience is already watching.