Let’s be honest: marketing can feel like a second full-time job. You’re already managing staff, juggling finances, and trying to remember what day it is. And now someone’s asking if you’ve posted on Instagram this week? Pass.
That’s why we created this five-minute marketing check-up. No jargon. No fluff. Just a quick way to get a pulse on whether your marketing is quietly working in the background or quietly disappearing into the void.
1. Can Someone New Understand What You Do in 10 Seconds?
Go to your homepage (yes, right now) and pretend you’ve never heard of your business before. Can you figure out:
- What you offer
- Who it’s for
- Why they should care
If it takes more than a few seconds to piece that together, it might be time to tighten up the messaging. Clarity beats cleverness. Every time.
2. When Was the Last Time You Posted Something?
No judgment. Social media can be exhausting. But if your last post was in 2022 and it was a blurry photo of your team Christmas party, your audience has probably moved on.
You don’t need to post daily. You do need to post something. Start with once a week. Consistency is more important than quantity.
3. Are You Showing Up on Google?
Type your business name into Google. Are you showing up with a Google Business profile? Does your website appear?
If not, you’ve got a visibility problem. It’s like throwing the best party in town and forgetting to give anyone the address.
4. Do You Know Where Your Leads Are Coming From?
If your answer is “I think we got a call from someone who saw our truck?” you’re flying blind.
Even a simple lead capture form on your website or a “How did you hear about us?” question on your intake call can help you gather intel. If you don’t know what’s working, you can’t double down on it.
5. Is Your Website Actually Set Up to Convert?
Your site doesn’t need to be fancy, but it does need to guide someone toward action. That might be:
- Booking a call
- Filling out a form
- Downloading something
- Buying now
If your homepage is just a pretty digital brochure, it’s time to add a clear call to action (and maybe a gentle nudge or two).
Final Diagnosis
If you breezed through this and checked every box, well done. You’re in better shape than most. If you flinched a little reading through it? You’re not alone.
The good news? You don’t have to tackle everything at once. Pick one area to focus on this month. Then do the next one. You’ll be surprised how quickly momentum builds.
And if you ever want a second opinion, that’s what we’re here for.
Asking for our help is easy, just click here.
