The oil and gas industry is built on relationships. But relationships alone aren’t enough anymore. Nowadays, buyers are younger, processes are more digital, and the first impression you make often happens online.
A handshake still matters, but it usually comes after someone’s already checked out your website, looked you up on LinkedIn, or searched for a company like yours.
Too many oil and gas companies are still relying on outdated sites, word-of-mouth, and networking alone. That might have worked five years ago, but today, it’s costing you work.
Here’s what’s working now:
- Search-optimized websites with clear service pages and updated visuals
- LinkedIn content that shows what you’re up to in the field—not just stock images
- Simple, clean case studies that speak to procurement teams and field managers alike
- Landing pages made specifically for RFP responses
The companies that win bids now are the ones with their digital house in order. And that doesn’t mean being flashy. It means being easy to find, clear about your services, and credible before the conversation even starts.
At Grey Street Media, we help Alberta oil and gas companies modernize their marketing without losing their edge. We write like real people, not consultants. We keep the tone clear, straight-talking, and focused on outcomes. You don’t need more noise, you need more of the right people seeing what you do best.
Need your digital game to match your industry rep? We’re ready when you are.
