As design-first creatives, we are usually not numbers people. (So trust us when we say we hate to admit this).
Marketing isn’t magic. It’s math. (To a certain degree).
If you’re spending time, money, or brainpower on marketing and have no idea whether it’s working, we’ve got a problem. Because the only thing worse than a bad strategy is not knowing it’s bad until six months and ten grand later.
Good marketing isn’t about guesswork. It’s about tracking the right numbers, knowing what they mean, and actually doing something with them.
Here’s how we help Alberta businesses stop shooting in the dark and start measuring what actually matters.
First Things First. What Are You Trying to Do?
Sounds obvious, but a lot of businesses start tracking metrics without actually knowing what they’re trying to achieve.
Trying to increase leads? Drive sales? Build brand awareness? All of the above? Cool. Each goal has a different set of numbers that matter.
Until you know the goal, the metrics are just noise.
The Must-Have KPIs (No, Not All of Them)
You don’t need a spreadsheet with 43 tabs. But you do need to keep an eye on the right stuff. Here’s where we start:
- Website traffic
How many people are visiting your site? Where are they coming from? Is it from ads, Google, socials, or did your mom finally start talking about your business at book club? - Lead conversions
Are people filling out your forms, calling you, or clicking the “get a quote” button? Traffic is nice. Action is better. - Cost per lead
If you’re running ads, how much is each lead costing you? This tells you whether you’re attracting the right people or lighting money on fire. - Engagement
Comments, shares, saves, replies. Not just likes. If no one’s interacting, your content might be pretty, but it’s not working. - Email open and click-through rates
Are your emails getting opened? Are people clicking through? Or are they just deleting and unsubscribing faster than you can say “monthly newsletter”?
The Alberta Angle
We work with businesses all over the province, and here’s the thing. Alberta buyers are smart. They do their research. They take their time. They don’t like being sold to, but they will absolutely engage with content that earns their trust.
That’s why tracking what’s working isn’t optional. You can’t out-hustle bad data. And you definitely can’t build a sustainable brand without knowing where your traction is coming from.
If You’re Just Guessing, You’re Wasting Time
We get it. You’re busy. But guessing at your marketing success is like trying to win poker without looking at your cards. Eventually, the luck runs out.
We build dashboards that show what’s actually happening behind the scenes, what’s moving the needle, and what’s wasting your budget.
It’s easy to get our help. Just click here.
