Most B2B companies in Alberta are doing something to market themselves. But doing something doesn’t mean doing the right things.
We see it all the time. Strong businesses with great service and long-standing relationships, stuck with outdated websites, half-finished campaigns, and messaging that doesn’t speak to the real problems their buyers are trying to solve. They usually have an amazing team and legacy that deserves to be presented to the world.
Marketing doesn’t need to be flashy, but it does need to be intentional. And if you want to grow, you can’t just rely on what’s worked in the past. You need a plan that supports your sales cycle, builds your brand, and turns interest into real leads.
Here’s where we see a lot of B2Bs leave opportunity on the table:
- Following up after a proposal with… nothing
- Not using retargeting ads to stay in front of warm leads
- Outdated websites that bury important information
- Sales decks that don’t reflect the quality of the work
There’s also huge value in sales enablement content. AKA, stuff that supports your team in real time. We’re talking about updated pitch decks, downloadable one-pagers, and case studies tailored to specific industries. These things make sales conversations easier and faster.
At Grey Street Media, we work with Alberta businesses that are already doing great work. We just help their marketing catch up. That means building better follow-up systems, making sure your site speaks to decision-makers, and giving your team tools that actually support the sales process.
We’re not here to reinvent your business. We’re here to help more people find it and understand why they should work with you.
Want to stop missing opportunities? Let’s talk.
