- EnerClear
EnerClear
The Challenge
EnerClear provides innovative energy efficiency solutions for commercial and industrial clients. Grey Street began with a full website redesign focused on elevating the brand and making EnerClear’s offering immediately intuitive to potential clients. Since launch, the relationship has expanded significantly: into social media management, LinkedIn outreach, video production, paid ad support, and ongoing web maintenance. The challenge is positioning EnerClear as a premium, credible partner in a technical space where trust and visible expertise are the deciding factors in winning new business.
Services & Tech
Social Media Management
Video Production
LinkedIn Outreach
Paid Ads
Web Maintenance
Client Details
Timeline
- June 2020 – Present
Industry
- Commercial & Industrial Energy
14%
Increase in Transactions
24%
Increase in Revenue
13%
Increase in conversion rate
What we did
1. Authority in the Energy Efficiency Space.
We develop and execute an organic social media strategy for EnerClear across LinkedIn and other platforms — building thought leadership content around projects, industry insights, and team features.
In 2025, content highlights included a post when the team landed in Vienna for an international project, ongoing updates to EnerClear’s interactive project map, and a full video content series shot on-site. Our content approach positions EnerClear as an authority in energy efficiency while maintaining a human, accessible tone for a professional B2B audience.
2. Showing the work. On-site, on camera.
In 2025, we executed a significant video shoot for EnerClear — a multi-day production including a full day on-site (plus site orientation and travel), resulting in a library of video assets used across social media and marketing.
The footage supports EnerClear’s positioning as a hands-on, technically credible partner with real projects to show — the most powerful proof of capability in a trust-driven technical sector.
3. Proactive, not just discoverable.
In combination with organic social, we run a structured LinkedIn messaging campaign to proactively connect EnerClear with prospective clients and industry contacts — building a qualified professional network and generating warm introductions to decision-makers in EnerClear’s target sectors.
4. Always current. Always amplified.
We maintain EnerClear’s website on an ongoing basis — building out the interactive services and projects map, making additions as new work is completed, and keeping the site current.
We also provide paid ad support to amplify key campaigns and extend EnerClear’s reach beyond organic channels — ensuring the brand is both discoverable and active across every relevant digital touchpoint.