Why this question matters
When marketing starts to feel overwhelming, most businesses do one of two things. They either hire another in-house coordinator or bring in an agency. On the surface, both seem like solid moves. But the return on investment between the two can look very different.
The coordinator path
Hiring in-house gives you control and continuity. It’s someone in the building or at least in the loop who gets your business, knows your team, and is invested in the brand long-term. And if your needs are narrow or highly specific, a coordinator can work well.
But most businesses expect too much from this one hire. Writing, strategy, design, scheduling, reporting, paid ads, SEO, web updates, and content planning all rolled into one? That’s a recipe for burnout and for marketing that’s always falling behind.
Even the best coordinator needs backup. The work is just too broad. Without support, they spend more time reacting than creating. More time managing than building.
The agency difference
With an agency, you’re not hiring one person. You’re gaining a full team: designers, writers, strategists, content producers, digital ad specialists, and project managers. All working together. All aligned with your goals.
The right agency brings:
- Faster execution and creative bandwidth
- A wide skill set that covers more ground
- Outside perspective with inside alignment
- Tools, systems, and process without the growing pains
You don’t lose control. You gain capacity. Your internal team leads the charge. Your agency fills in the gaps and keeps things moving.
What this looks like when it works
You still have a go-to person in-house. But now they have support. Campaigns stop stalling. Ideas get executed. Your brand grows, your reporting improves, and your content finally reflects the business you’ve actually built.
Marketing goes from something you struggle to keep up with to something that supports your team and drives growth.
Why it works with Grey Street
We’re not some massive agency that hands you off to junior staff. We’re a fully in-house team based in West Edmonton, working closely with coordinators and internal teams every single day. You’ll get a dedicated contact backed by creatives who understand your business and care about your outcomes.
Whether you need help building campaigns, refreshing your website, keeping content consistent, or just taking things off your plate—we’re built for that.
Want to get more from your marketing budget? Let’s talk.
