- Involvi Consulting
Involvi Consulting
The Challenge
Involvi is an HR consulting firm helping organizations across Alberta build better workplaces — from recruitment and onboarding to compensation, policy, and people strategy. Grey Street came in to own Involvi’s social media strategy, bring a more personal visual identity to the brand through photography, and produce print and email materials that extend the brand beyond the feed.
Services & Tech
Social Media Management
Content Strategy
Photography
Print Design
Email Marketing
Client Details
Timeline
- June 2020 – Present
Industry
- Professional Services
314.8K
Total Impressions
28.8K
Total Interactions
2,270
Increase in conversion rate
What We Did
1. Positioning Involvi as the HR voice in Alberta.
We develop and execute Involvi’s social media strategy with a focus on positioning the team as trusted voices in HR. Content is educational by design — tackling topics like seasonal depression in the workplace, bereavement leave policy, HR trends, neurodiversity accommodations, and the business case for strong people strategy — with clear calls to action that move followers from readers to prospects.
The strategy balances thought leadership with personality. Research-backed posts sit alongside behind-the-scenes team content. Over 630 hours have been invested in the account since 2022, with 168 hours in 2025 alone.
2. Photography
To bring a more personal and authentic feel to Involvi’s content, we’ve conducted multiple photoshoots with the Involvi team — investing over 51 hours in shoots and editing. These images are woven throughout the content calendar, putting real faces to the brand and making the thought leadership feel grounded and accessible rather than corporate.
The impact is measurable: team photography and event content consistently rank among the top-performing posts on every platform. The photoshoot reel from the Creative Hive shoot generated 2,403 views on Instagram — the highest-viewed piece of content in the account’s history.
3. Print Design & Email
On an ongoing basis, we design print materials for Involvi including brochures, postcards, and branded packages — extending the brand into physical environments like events and client meetings. We also produce targeted email campaigns, including webinar invitations and promotional sends for Involvi’s Musketeers program.
Over 40 hours have gone into graphic design for print, with additional copywriting and email work layered in throughout the engagement.